Skip to main content

Week13


The brands I looked into were, OuterKnown Clothing, Gnarly Clothing, Volcom, GAP, Adidas

The businesses I have looked into all have similar types of deals as their advertisements. Especially with holiday season being around the corner. Mostly adds with good imagery and a 30% discount typed in bold letters. Basically, brands always want to let their consumers know that they could be getting the biggest deal ever. By immersing photos of beautiful women or good-looking men or just someone doing something cool and wearing their clothes they are showing the possibility that YOU could be like that person if you pay for their product. Unless I felt like I needed that product their advertisement means nothing. For example, OuterKnown clothing has been clogging their feed about Black Friday sales, almost to the point where it's annoying. However, I'm sure this triggers people to feel like they need to buy their products because there's a deal. They also are an environmentally conscious brand, through the advertisement they tell you how you could be saving the planet by buying their product. Gnarly clothing's Instagram ads are very cool and also include good deals. They give free stickers and try to engage with fans as much as possible.
Social media advertising has less impact on me. The reason is that the goal is to click on the add and buy the product. Basically, anything to make you click on it is what they want. I like magazine ads because there's more of an art aspect to it. You look at it for more than 3 seconds compared to seeing an ad on Facebook or Instagram. The ads you see in magazines and newspapers can be powerful, its raw and it's on paper, not a screen.

Comments

Post a Comment

Popular posts from this blog

Week 3

In previous years I was never the type to contact a business unless it was a reservation at a restaurants or something on a very light matter. They either pick up or they don’t and thats all. I never have commented or direct messaged a business about my concerns or complaints. I always felt like the message would never get through anyways. I guess there would only be one way to figure that out.   If I had my own business I would try to response to as many comments as possible although. If I could make even one more customers happier and come back then I know I will be doing something right. Criticism is key and tiding up your loose ends could come a long way I believe.
3 comments
Read more

Biz or Personal?

Social media platforms such as Twitter, Facebook, Instagram were geared towards personal until mass amounts of people began using it and it became a business platform as well. LinkedIn is very personal in the sense that its buisness oriented and the purpose of the platform is only for that sole purpose. An artistic platform would be something like Tumblr or maybe even Pintrest. Most photographers or graphic designers on Tumblr and Pintrest seem to have a deeper interest into their personal art or work or feature or whatever you want to call it. Although they may be seeking attention and popularity it is more of a one way street on the communication level.  Instagram, Facebook, and Twitter obviously are big players in the world of business. There are more users, they can target their market and live (real time )information is available depending on the situation. However there are many cases where things are not what they seem to be and pictures and videos can...
3 comments
Read more

week 10

Personal touches are good when passion is portrayed in a positive way. You want your customer or consumer engaged into your actions ad the best way to do that is by showing how much you are involved. The new generation of social media has created many outsiders to be involved in certain brands or people's platforms. Whether the content they leave there is malicious or honoring it is there to stay. Whether one decides to respond is up to them.
3 comments
Read more