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Week12

Since we are a clothing brand and do not have our own retail store, Google Plus would be a great platform that we could use to spread awareness for the brand. Joining action sports related communities could connect us to potential buyers and new opportunities. Since we live in a world where we are connected without meeting face to face taking advantage over something like Google Plus only makes sense.
Another great new social media platform is live streaming. For example,  if we were having a photoshoot in which one of our athletes were snowboarding on a jump or something in that nature, capturing the experience would interesting I believe. Showing how much work it requires in order to get the shot and what kind of risks these people take in order to do what they love.

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Week13 part2

The vision I have for when it comes to ads for our brand is simplicity and beauty. Not too many words, something simple yet powerful. Our clothes are not too flashy and we intend to keep it that way. This is the beauty of being able to own your brand I believe, you can make it what you want it. Instagram is our favorite platform to use because there its simple and a picture can explain a lot. Twitter is an area we have no interest in nor do we intend on pursuing it. Facebook is okay but there is too much clutter on Facebook these days. Our influencers tag us on Instagram and that leads to people going onto our page. Banner Ads may not be for us but occasionally for a sale it could be appropriate.