At Nomadik we have not used the email marketing technique quite yet. I do believe this could help generate more awareness for our brand. Letting our customers know when our next line will drop, or if we are having a sale on items could lead to more products bought. Offering promo codes through the newsletter would be another great area to utilize. The fact that emailing is almost free, and if even one person buys a couple of items, you know you did not waster your time or money on the process.
This will help keep you top of mind in your previous customers. Also, don't forget that people tend to do business with others they have had a good experience with and the cost to acquire a new customer is greater than getting old ones to come back! Best of luck!
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