At Nomadik we have not used the email marketing technique quite yet. I do believe this could help generate more awareness for our brand. Letting our customers know when our next line will drop, or if we are having a sale on items could lead to more products bought. Offering promo codes through the newsletter would be another great area to utilize. The fact that emailing is almost free, and if even one person buys a couple of items, you know you did not waster your time or money on the process.
In previous years I was never the type to contact a business unless it was a reservation at a restaurants or something on a very light matter. They either pick up or they don’t and thats all. I never have commented or direct messaged a business about my concerns or complaints. I always felt like the message would never get through anyways. I guess there would only be one way to figure that out. If I had my own business I would try to response to as many comments as possible although. If I could make even one more customers happier and come back then I know I will be doing something right. Criticism is key and tiding up your loose ends could come a long way I believe.
This will help keep you top of mind in your previous customers. Also, don't forget that people tend to do business with others they have had a good experience with and the cost to acquire a new customer is greater than getting old ones to come back! Best of luck!
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