We generally use Instagram and Youtube to gain following for our brand. My friend and I who have created We are Nomadik are professional snowboarders, I am more or less retired from it. From being in several videos and magazines we have gained a small following. Most of the people who buy our product are snowboarders or people within the realms of the sport. We currently have 1402 follower on Instagram. We are currently selling in over 20 stores in Japan and only do one line of good per year since we are still small. Our online presence is still weak which is why I am taking this class.
At WEARENOMADIK we are not trying to hit high numbers too fast, we are dedicated to making product of high quality and not quantity. We want to generally learn the industry and make things happen as they come naturally. Creating a demand before creating too much supply is not where we want to be. As of now the past two seasons we have sold out of most product since we don’t make too much anyways.
Our central focus to promote our brand is through having snowboarders, skaters and surfers wear our guy in videos and magazines. This has been working for us and it is gradually growing. We follow several apparel brands and artist pages that we believe will give us inspiration.