Despite both being gardening companies, it is very obvious what type of demographics Myrtle Creek is aiming towards compared to Armstrong. Myrtle Creek is going for the suave and hip type of people, while Armstrong aims to service a more “basic” crowd. The reason I say this is from the layout of the website. Armstrong has more of the Walmart type feeling, discount appeals and several types of service offerings. Myrtle Creek, on the other hand, aims for more of the experience than just buying their products. I would say Myrtle really wants to appeal their originality and that they have several unique services such as cafes and attractions.
Lets say someone needed a certain type of plant or shovel or seed, they would go to Armstrong without question. But this same person who probably is into plants would most likely go to Myrtle Creek for the ambience or pure enjoyment. This is where I see a cross over between the two businesses. The tone for both places is same in the sense that they 100% are for plant and nursery people. One services towards more of an experience while the other is trying to sell you their services.