The target market I am looking for are people who are into the lifestyle of skateboarding, snowboarding, and surfing. The brand or company is called Nomadik. It only exists in Japan at the moment since we are small and that is where our market is. We have a hiccup in the process of running in the USA because there is a company by the exact same name that is outdoor camping site that delivers camping goods. My friend and I started our brand at our garage silkscreening t-shirts and selling them at snowboard, surf and skateboard events around Japan. We would like to broaden our horizons by tapping into bigger markets like America and Europe.
Personal touches are good when passion is portrayed in a positive way. You want your customer or consumer engaged into your actions ad the best way to do that is by showing how much you are involved. The new generation of social media has created many outsiders to be involved in certain brands or people's platforms. Whether the content they leave there is malicious or honoring it is there to stay. Whether one decides to respond is up to them.
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